No one starts a startup thinking it will fail.

The idea feels solid. The product makes sense. But when reality hits and there’s no traction, founders often blame the economy, ad performance or a co-founder´s decisions. What rarely crosses a founder’s mind is:

- How does my brand actually feel to someone seeing it for the first time? Does my message stick? Does it stand out? Can a customer trust me and clearly see the benefits of buying my offer? Does my team understand our messaging?

So many startups fail because they lack a basic understanding of their customers’ brains.

They don’t know how their customers feel, think, or more importantly, decide.

And this is exactly what we’re fixing with the "Anti Sameness Startup Program"

Because if you’re here, you don’t have to pretend otherwise.

Your marketing positioning needs fixing now. 

Why This Program Was Created

After years working with global companies such as Education First and fast growing startups like ELSA Speak, and after guiding hundreds of early stage founders around the world, Mary saw the same pattern repeating itself: most founders have great products, but their brand, message and customer experience are not clear enough for the brain to understand instantly and say yes.

The "Anti Sameness Startup Program" was created to solve exactly that: helping founders turn invisible brands into messages that people finally notice and say yes to, with a level of clarity most startups never reach.

 It is a 5-hour recorded program that founders can take at their own pace, but with personalised feedback so no one goes through the process alone. You will also get access to a private community where founders share progress, insights and questions.

Although the bootcamp can be completed whenever the participant chooses, enrollment only opens again on 30th January, and early bird members receive 20% off.

The structure comes directly from Maria’s work with international companies and high growth startups, organised now in a practical, guided format designed to create real change fast.

MODULE 1

Make Them Get It - Instantly

Before you post, launch, or run ads, ask yourself: do people really get what you do? Most brands stay invisible because their message is confusing or forgettable.

Let’s learn how to shape your brand so people understand it, remember it, and talk about it, starting with a set of practical exercises that clarify your message from the first second.

MODULE 2

The Right People to Build Your Brand

Before you build a strategy or launch a single campaign, ask yourself: who’s actually doing the work?

Most early-stage marketing problems start with the wrong people, wrong AI tools, unclear roles, or no real commitment. So how do you choose the right ones? Let’s look at how to spot who’ll waste your time and money, and who’ll actually help you grow.

MODULE 3 

Build a Brand People Trust - Without Faking It

Clarity gets attention, but TRUST is what makes people buy, stay, and refer.

Let´s explore how trust is actually formed in the brain, and how to build credibility without pretending to be bigger than you are. From subtle signals to emotional consistency, this is where your brand becomes believable.

MODULE 4 

Decision Drivers: Turning Psychology Into Strategy

You’ve positioned your brand. You’ve built trust. Now it’s time to apply neuromarketing where it counts most : in the actual decisions people make.

Let´s explore how pricing, offers, timing, and cultural context shape behavior, and how to align your entire strategy with how people actually choose.

Your Program Creator

I'm Mary Brandswell

“Standing out is a strategy, not an accident.”
It’s one of the sentences I hold onto the most. I’ve seen too many great ideas fail just because they blended in or couldn’t explain what made them different.

For over 15 years, I’ve helped businesses grow by making their message clearer, their offer stronger, and their communication more aligned with how people actually decide.

As a neuromarketing specialist with global experience, I focus on what truly moves people and how to turn that into smarter marketing.

I work closely with founders and teams to clear up confusion around positioning, offers, and pricing, and turn vague ideas into action.